Objectified

I was up the other night and caught part of the Objectified documentary. In case you have never heard of it, as they would say…

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

It was airing on a local PBS station and it made me want to run out and buy it. I already own the Helvetica doc by the same peeps.

Here is a clip from the doc and I hope you go out and see it for yourself.